FOR IMMEDIATE RELEASE
The call marks the launch of a new campaign to celebrate and grow the legacy of his father, HRH The Duke of Edinburgh, through The Duke of Edinburghâs International Award
Today, on what would have been the 100th birthday of HRH The Prince Philip, Duke of Edinburgh, his son, Prince Edward, The Earl of Wessex, is celebrating his fatherâs legacy and highlighting why his work championing the potential of young people through The Duke of Edinburghâs International Award â also known as Award USA in the United States â is more important now, than ever.
âFor many young people, the effect of the pandemic has been profound; indeed the true impact is unknown and the repercussions may last for years. Now, more than ever, young people need the skills and aptitude to be able to navigate a new normal and find their place in an exceptionally challenging and changeable world,â says The Earl.
The anniversary of The Dukeâs birthday will instigate a global 3-year initiative, the âFounderâs 100 Infinite Potential campaign,â to celebrate the impact of the Award, with the ambition of raising ÂŁ25m to sustain Prince Philipâs vision. This will enable an additional two million young people across the world to access the Award program, with a particular focus on supporting those from at-risk and marginalized backgrounds.
âMy fatherâs championing of young people shines through as one of his biggest legacies. His Duke of Edinburghâs Award encapsulates his vision for inspiring and empowering young people and adults through participation in activities beyond the classroom. Although Prince Philip might have used different words when he created the Award, weâd describe those activities now as providing access to great non-formal education and learning, and we are proud to recognize young peopleâs achievements. There are millions of people, the world over, whoâve had their lives changed through the Award and it has been immensely affecting to see the outpouring of Award memories and inspiration that people have shared following his passing.â
âNow, more than ever, we need to invest in the worldâs most precious resource â our young people â to ensure they have everything they need to tackle the current challenges they face and create a brighter future for themselves and their communities. My father was a pioneer in non-formal education and learning and even 65 years ago, he recognized that young people needed to be resilient, confident and adaptable. He recognized that these were attributes that you didnât necessarily learn in a classroom â but rather, were developed through persistence, challenge and commitment in areas like voluntary service, sport, hobbies and adventurous pursuits. He founded the Award to help young people discover that they are capable of so much more than they ever realized.â
The Award is calling on educators, parents, community and business leaders â and ultimately young people â around the world to discover the potential impact of non-formal education and learning on themselves and their communities.
Prince Edward continues: âThis sort of learning is not just a ânice to haveâ; it is positively advantageous in helping develop the vital skills needed to tackle the worldâs current challenges and thrive in the years to come. The Award is working around the world to help translate that vision into a reality.â
To mark the passing of HRH The Duke of Edinburgh, Award holders around the world shared their memories of what the Award means to them. Here are a few of those excerpts:
âThe confidence, motivation and determination to make a difference has stuck with me since I completed the program. I would not be the person I am today without the Award.â Isabel, Silver Award Holder, United States
âBecause of the Award, I started my own tutoring organization, helping students all over the world with their SAT, AP and college essay preparation. We currently have over 700 members and are growing rapidly. This gives me a sense of accomplishment and motivation to continue with my SMART goals. I am not only planning to complete my Silver and Gold Awards and but also to make a global impact one student at a time.â â Bilal, Bronze Award Holder, United States
âThe Award has helped my physical, mental, emotional and social life. It has made me stretch, [and] reach some horizons I couldnât have reached on my own, it has made me enlarge my coast, and this, I am really grateful and happy for. I donât take it for granted.â, Abdulsalam Toheeb Olabisi, Gold Award Holder, Nigeria.
âThrough the Bronze, Silver and Gold Award, my life changed. I gained self-confidence and I discovered my true passions. I learned that I was actually better than I thought: the Award program made me realize this and I told myself to never settle for anything less.â Sophie Kerstens, Gold Award holder, The Netherlands
âI can say my life completely changed after going through the Award and I am World Ready. Whenever any task is presented before me I instantly remember the Golden Rule we were taught, âDefeat is just a state of mindâ and it helps me find a solution.â Tanvir Sabharwal, Gold Award Holder, Kenya.
Every year, more than a million young people start their Award, supported by almost 200,000 volunteers across 130 countries and territories.
To find out more about the Award in the United States, visit USAward.org.
Â About Award USA
The Duke of Edinburghâs International Award is the worldâs leading youth achievement award, equipping young people for life. With a proven framework operating in more than 130 countries and territories around the world, the Award is available for all young people ages 14 to 24, regardless of their background, culture, physical ability, skills and interests. It is a fully inclusive program and has no social, political or religious affiliations.
Its US division, #AwardUSA, is now in its fourth year. With the ongoing COVID-19 pandemic halting many traditional educational, employment and leadership opportunities, Award USAâs structure and skill-building opportunities are a critical resource for young people coming of age during these difficult times. As todayâs young people face the unprecedented challenges from COVID-19 and beyond, as well as calls to address racial injustice, the Award is dedicated to ensuring that young people will have what they need for the future: to benefit from great non-formal education and learning. For more information on the impact of the International Award, including recent social value analysis, please visit www.intaward.org/impact/social-value.
Notes to Editors:
- Information about Award USA can be found here. More details about the Duke of Edinburghâs International Award are available here.
- The Duke of Edinburghâs International Award is a global, non-formal education framework which challenges young people to develop new skills, get physically active, learn about teamwork and leadership through adventurous journey and volunteer within their
- It was founded by HRH The Duke of Edinburgh in 1956, in conjunction with German educationalist Kurt Hahn.
- It is known by a range of different names around the world â including the DofE in the UK, The Presidentâs Award in South Africa, The International Award for Young People in India and Mednarodno priznanje za mlade (MEPI) in
- There are currently more than a million young people completing their own unique Award program, via hundreds of thousands of youth-focused partners and operators, including schools, youth organizations, examination boards and youth offender
- The Award is delivered around the world by schools, colleges, universities, employers, social clubs, uniformed and non-uniformed youth organizations, young offendersâ institutions, religious organizations, sports clubs and a host of other civic organizations.
- From running as an established program in a blind boysâ academy in India, to the introduction into youth organizations in Israel, the Awardâs framework can support and thrive in a multitude of different
- Since its launch over 60 years ago, millions of young people have participated and received Awards, with millions more benefitting from its impact in communities around the
- The Prince Edward, Earl of Wessex is Chairman of The Duke of Edinburghâs International Award Foundation.
- National and international case studies, imagery and additional video content are available on
For more information, case studies or Award content in the United States, contact Tracy Jensen, Marketing and Communications Strategist, at email@example.com or (630) 426-9712.
For more information, international case studies or international Award content, contact Emma Brown, Director of Brand and Communications, The Duke of Edinburghâs International Award Foundation at firstname.lastname@example.org.